Point of Contact

What is it? This project is a campaign for mitigating the risks of influenza transmission through heightened hygiene and also through encouraging higher rates of immunization.

Why is it important? The flu affects the entire population, but it is specifically important for higher–risk groups and people in positions to administer vaccinations. Approximately 60% of the Canadian population did not receive vaccinations in the past year, which accounts for almost 12 million people. On average, 4000 people die from the flu annually and pandemics can cause up to 58,000 deaths in one year. Source: Health Canada

Communication objectives.
‣ To communicate that the flu virus is easily transmittable through points of contact.
‣ To communicate that we can avoid flu through better hygiene and immunization.