PetScout is a User Experience project geared towards searching for your perfect pet by combining matchmaking ability of dating sites and functionality of commerce sites (i.e. Autotrader).
Through user research, I discovered that the search process was a major pain point for users. Using that research, I created several personas to guide the project's strategy.
PetScout focuses on making the search process as simple or as detailed as the user wants, the ability to save search parameters and push new postings that match saved searches.
Point of Contact - Immunization Campaign
This project is a campaign for mitigating the risks of influenza transmission through heightened hygiene and also through encouraging higher rates of immunization.
Point of Contact - TV Spot
This project was a study into rebranding the corporate identity of the Canadian Public Health Association. It includes an extensive styleguide along with the redesigned logo and elements.
Karasu Clothing Co
Karasu, which means "crow" in Japanese, is a Western/Japanese hybrid streetwear brand. Displayed is a sample of creations utilizing traditional Japanese textiles with modern elements.
Branding for a YouTube channel including static and animated logos, video bumpers and other collateral.
Wonchu Video Bumpers
A selection of infographic posters for IBM.
IBM Centennial Installation
This is an installation set made for IBM's 100th anniversary celebration at the IBM Canada Headquarters. It is composed of 3 rectangular structures, each one portraying different parts of IBM's history over the past century.
Experimental typography in various forms.
An automotive magazine editorial using a type and image as well as type only.
Media Violence Editorial
An editorial piece on media violence and how it affects adolescents.
Logos in Motion
A compilation of different animated logo sequences.
Clients: Backstage Productions, BlueChem Group, Fitted, Paragon Competition, WonChu Films
Software: Adobe After Effects, Final Cut Pro
An abstract opener for the television series, The X-Files.